Frequently Asked Questions

Join us and millions of others on the journey to better health and a better planet. Here’s how and why we do it — small changes that make a big difference.

Recipes
Why Plant-based?
What is the optimal diet for humans?
It's called the Blue Zone diet. The diet is mostly plant-based. The daily food intake of people living in Blue Zones is about 95% vegetables, fruits, grains, and legumes. Plant foods are the most concentrated sources of many of the nutrients the human body needs in order to thrive. In his study of what he terms the “Blue Zones,” National Geographic Fellow and explorer, Dan Buettner, identifies the five regions where people enjoy not only the longest life spans but also the most abundant health spans.
What does whole-food plant-based mean?
A whole-food plant-based diet is based on plants (fruits, vegetables, grains, legumes, and nuts). Foods from any animals (land, air, water), dairy products, eggs, oils, and highly processed foods should be avoided.
What does plant-based mean?
A plant-based diet is based on plants (fruits, vegetables, grains, legumes, and nuts). Foods from any animals (land, air, water), including dairy products and eggs should be avoided.
What is a vegan?
A vegan person eats a diet based on plants (fruits, vegetables, grains, legumes, and nuts). Vegans do not eat foods from any animals (land, air, water), including dairy products and eggs.
Sustainability
What is the optimal diet for humans?
It's called the Blue Zone diet. The diet is mostly plant-based. The daily food intake of people living in Blue Zones is about 95% vegetables, fruits, grains, and legumes. Plant foods are the most concentrated sources of many of the nutrients the human body needs in order to thrive. In his study of what he terms the “Blue Zones,” National Geographic Fellow and explorer, Dan Buettner, identifies the five regions where people enjoy not only the longest life spans but also the most abundant health spans.
What does whole-food plant-based mean?
A whole-food plant-based diet is based on plants (fruits, vegetables, grains, legumes, and nuts). Foods from any animals (land, air, water), dairy products, eggs, oils, and highly processed foods should be avoided.
What does plant-based mean?
A plant-based diet is based on plants (fruits, vegetables, grains, legumes, and nuts). Foods from any animals (land, air, water), including dairy products and eggs should be avoided.
What is a vegan?
A vegan person eats a diet based on plants (fruits, vegetables, grains, legumes, and nuts). Vegans do not eat foods from any animals (land, air, water), including dairy products and eggs.
Different Diets
What is the optimal diet for humans?
It's called the Blue Zone diet. The diet is mostly plant-based. The daily food intake of people living in Blue Zones is about 95% vegetables, fruits, grains, and legumes. Plant foods are the most concentrated sources of many of the nutrients the human body needs in order to thrive. In his study of what he terms the “Blue Zones,” National Geographic Fellow and explorer, Dan Buettner, identifies the five regions where people enjoy not only the longest life spans but also the most abundant health spans.
What does whole-food plant-based mean?
A whole-food plant-based diet is based on plants (fruits, vegetables, grains, legumes, and nuts). Foods from any animals (land, air, water), dairy products, eggs, oils, and highly processed foods should be avoided.
What does plant-based mean?
A plant-based diet is based on plants (fruits, vegetables, grains, legumes, and nuts). Foods from any animals (land, air, water), including dairy products and eggs should be avoided.
What is a vegan?
A vegan person eats a diet based on plants (fruits, vegetables, grains, legumes, and nuts). Vegans do not eat foods from any animals (land, air, water), including dairy products and eggs.
Product Recommendations
What is the optimal diet for humans?
It's called the Blue Zone diet. The diet is mostly plant-based. The daily food intake of people living in Blue Zones is about 95% vegetables, fruits, grains, and legumes. Plant foods are the most concentrated sources of many of the nutrients the human body needs in order to thrive. In his study of what he terms the “Blue Zones,” National Geographic Fellow and explorer, Dan Buettner, identifies the five regions where people enjoy not only the longest life spans but also the most abundant health spans.
What does whole-food plant-based mean?
A whole-food plant-based diet is based on plants (fruits, vegetables, grains, legumes, and nuts). Foods from any animals (land, air, water), dairy products, eggs, oils, and highly processed foods should be avoided.
What does plant-based mean?
A plant-based diet is based on plants (fruits, vegetables, grains, legumes, and nuts). Foods from any animals (land, air, water), including dairy products and eggs should be avoided.
What is a vegan?
A vegan person eats a diet based on plants (fruits, vegetables, grains, legumes, and nuts). Vegans do not eat foods from any animals (land, air, water), including dairy products and eggs.
Common Questions
What is the optimal diet for humans?
It's called the Blue Zone diet. The diet is mostly plant-based. The daily food intake of people living in Blue Zones is about 95% vegetables, fruits, grains, and legumes. Plant foods are the most concentrated sources of many of the nutrients the human body needs in order to thrive. In his study of what he terms the “Blue Zones,” National Geographic Fellow and explorer, Dan Buettner, identifies the five regions where people enjoy not only the longest life spans but also the most abundant health spans.
What does whole-food plant-based mean?
A whole-food plant-based diet is based on plants (fruits, vegetables, grains, legumes, and nuts). Foods from any animals (land, air, water), dairy products, eggs, oils, and highly processed foods should be avoided.
What does plant-based mean?
A plant-based diet is based on plants (fruits, vegetables, grains, legumes, and nuts). Foods from any animals (land, air, water), including dairy products and eggs should be avoided.
What is a vegan?
A vegan person eats a diet based on plants (fruits, vegetables, grains, legumes, and nuts). Vegans do not eat foods from any animals (land, air, water), including dairy products and eggs.